Digital Media Asset Management: Manage the total lifecycle of digital assets

According to IDC (IDC 2013) there will be 44 Trillion Gigabytes of worldwide data by 2020. Estimates suggest that half of that data will be unstructured data i.e. images, video, animation, graphics and text. With that amount of data needing to be managed, there will need to be a whole different approach to Digital Asset Management.

Traditionally DAM solutions provide a repository within which to store, tag and search for company data. The next generation challenge will be a new set of technologies capable of managing a repository at scale and with performance. Add to that the need for distributed repositories and things really get interesting. For the first time, key infrastructure components such as database design and architecture will play a more important role than ever. See why database matters.

Industry dynamics are driving the need for new solutions. For example, big advertising companies or large eTail companies are typically distributed. The content contributors are spread across the globe; the people who need to approve, edit or annotate content are also spread across multiple geographies and timezones; even the content sits on repositories that are likely to be distributed. Big M&E companies like Broadcasters present the challenge of 24*7*365 mission critical environments. It’s a great challenge to have but a complex one to solve.

Software from evolphin Zoom has expanded from the data repository into a highly available distributed asset management system. The solution has delivered on the premise of any time, anywhere on any device. Digital asset software has finally arrived into the mission critical enterprise space. In fact, given the multitude of devices, platforms, file types and tools, it seems appropriate to use the term Media Asset Management.

Media Asset Management software solutions are more expansive in their features, functions and capabilities. They will continue to evolve just like the customers they are intended to serve. As they evolve automation via digital asset workflow and comprehensive analytics will drive productivity and a deeper visibility into the business.

Media Asset Management has come of age. Take a look at Zoom and earn how next generation solutions are supporting next generation customers.

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